A decade of real revenue, real programs, and real teams — for B2B services, consumer tech, and DTC brands.
Give me a marketing function to own, and I'll return real revenue — not decks about revenue.
Cedar Electronics — parent of the Escort Radar and Cobra brands — committed $900K to grow the Escort line of radar detectors. I led the program end to end — paid media strategy, go-to-market, and product marketing — directing the in-house team plus website, content, and creative agencies. The flagship Redline 360c anchored the push.
Perimeter makes the red retardant crews drop on wildfires. They concentrated it into a consumer product — spray it on your home to defend your property. I led digital marketing for the launch: full strategy and execution across web, social, content, and creative, coordinating every agency and in-house resource.
Most marketing teams scale by adding people. As ours was shrinking, I scaled it by building a system.
We were already losing people on the marketing team. Rather than backfill the roles, I built an AI system to absorb them — what began as a way to keep the work flowing became a full production pipeline: autonomous agents, orchestrated through a custom Anthropic API integration, that take on the work of an entire content function and run it on a monthly cadence behind a single human approval gate.
Three input streams — live market signals, brand knowledge encoded as Claude Skills, and real search performance — feed a central orchestrator that assembles shared context, enforces one consistent brand voice, and dispatches structured briefs to two specialist agents: a Social agent and an SEO agent, each on its own schedule. Everything routes to a human for sign-off before it publishes — the speed of automation without giving up editorial control.
The same output that used to require a seven-person function, produced by two agents running monthly and autonomously — removing roughly $520K in annual overhead. Not a prototype or a proof of concept. A live system doing real work.
The Synthetic Buyer Lab, running live. A modeled panel of 1,000 construction decision-makers you can survey and interview right here — the kind of research infrastructure I build.
Fully interactive. Scroll off the frame to keep browsing the site.
I'm a senior marketing leader with roughly a decade across B2B services, consumer technology, and DTC — today leading a cross-functional team of eight at Fulcrum Digital.
The through-line across every role: I build things that work. Real revenue, real programs, real teams. I'm most useful when a company needs someone to own a marketing function end-to-end — from strategy through the messy work of shipping.
My foundation is marketing research. At Impact Marketing I ran full research campaigns end to end — primary research through surveys and interviews, quantitative and qualitative — then translated the findings into yearly strategy I presented directly to clients and put into action alongside their teams.
But if there's one thing I'm known for, it's building the relationships that make hard things possible. At Fulcrum I inherited two teams with a history of friction and a flagship website stalled for nearly a year. Rather than route around it, I rebuilt trust between them — and the website that had been stuck for a year finally shipped.
Manager to Senior Director roles where I can own growth, strategy, or partnerships — open to everything from startups to enterprises.
